Partnerships: Academics

i) Motivation

TotalCrypto envisions that academics, in relevant fields, would pay a pivotal role in the case study and would fulfil the following functions:

  • Help with the refinement of the adoption blueprint through feedback and insights.
  • Some academics may even wish to act as gatekeepers and pursue fieldwork in the case study location.
  • Academics may have useful local contacts that can be used to help with the deployment of the proposed case study.
  • Academics are best placed to evaluate the success or failure of the proposed case study and analyse the data generated.
  • Most importantly, the proposed case study aims to play a key role in widening academic knowledge on the topic of cryptocurrency adoption.

It is exceptionally important that all academics are impartial, so that any conclusions reached through case study research are unbiased and carry weight. TotalCrypto envisions that if any cryptocurrency project pursues this proposal, that they will focus on the execution and deployment of this plan. In contrast, it will be the impartial academic community that judges the levels of success in regards to cryptocurrency adoption within the case study area.

ii) How to Approach

It is recommended that academics within the professional networks of TotalCrypto and any participating crypto projects are contacted first to collaborate on the initial case study location research. However, it is advised that case study efforts are also shared with the wider academic community to encourage further input and academic study on the case study. To fulfil these objectives it is proposed that:

  • An ‘Academic Information Report’ is created. This would showcase the case study and detail the problem, proposed methodology and the data that would be made available to academics for study.
  • This information report could be translated into other languages such as Spanish, to increase case study exposure in the academic community.
  • A targeted contact list made up of professors specialising in areas such as blockchain, economics, business, anthropology and regional specialists.
  • An outreach campaign could then be launched targeting academics anywhere in the world. The ‘Academic Information Report’ should be the backbone of this campaign.
  • Relationships can then be created with academics outside of the professional network of participating crypto projects. Ongoing efforts will be required to cultivate and deepen collaboration with this community and overall adoption efforts.
  • The desired outcome is to generate interest in the case study in the academic community and for professors to leverage the case study in future academic papers.

iii) Key Questions

  • How to reach the academic community and generate interest in the adoption plan?
  • How to ensure that academic research undertaken is impartial?
  • How to communicate case study developments with the academic community?
  • Will academics be interested in contributing or conducting research on the proposed case study?

Next Section - Marketing: Motivation

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