Marketing: Motivation

At TotalCrypto, we think the best form of marketing is the kind where content that is actually newsworthy is shared with journalists, mainstream, and cryptocurrency publications. The marketing side of things is effectively a byproduct of sharing a message or story that people are genuinely interested in.

The proposed marketing goals of the adoption case study are as follows:

  • To share the story of the cryptocurrency adoption with a mainstream audience. The motivation is to play a small role in expanding the wider cryptocurrency community by raising public awareness of crypto.
  • To challenge the mainstream view that ‘cryptocurrency is only used by criminals’ or that ‘cryptocurrency does not produce anything useful’.
  • To raise awareness of the adoption plan in the wider cryptocurrency community to expand the pool of help that participating crypto projects can draw on. This should further enhance the chances of successful execution.
  • To promote the idea that cryptocurrency could be part of a solution to human development problems e.g. unbanked communities.

Next Section - Marketing: How To Approach

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