Marketing

It should be stressed that marketing efforts can start at any phase of this plan. However, it is recommended that there is a major marketing drive once the first two phases of the plan are complete and the commitment to deploy the case study has been made.

TotalCrypto recommends that the following marketing goals should be set:

  • Press coverage to elevate awareness of participating crypto projects in the wider cryptocurrency community & raise mainstream awareness on how a crypto project is doing positive things in the world. It must be stressed that numerous academics have been involved in the design of the case study and intend to conduct academic research on it. Charitable partnerships forged should also be included.
  • Free YouTuber coverage: Most YouTubers report on the news. This announcement should generate significant discussion in both cryptocurrency and mainstream publications.
  • Increase the Google footprint of participating cryptocurrency projects via:
    • Articles and Youtube videos created as a direct result of the press release.
    • Guest posts featuring the case study.

Next Section - Proposed Marketing Actions

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